
It’s Hump Day and Earth Day. What fragrance are you wearing?
I’m in Hermès Kelly Caleche, launched in 2007 while Gaultier was still creative director at Hermès. I don’t know if he had anything to do with the ad campaign, but it is widely acknowledged he had injected a subtle humor — just a whisper — into the brand’s DNA since he came on board in 2003, and certainly he had featured riding crops and whips as fashion accessories on the runway.
Reminder: on 4/24, celebrate Jean Paul Gaultier’s birthday by wearing one of his fragrances. If you don’t have one, wear anything that you think works with the JPG aesthetic, or maybe a fragrance that you’d put in a torso-shaped bottle? Or, as usual, be as creative and/or farfetched as you like with the theme. [More reading: The Utopian Vision of Jean Paul Gaultier at HyperAllergic, What Jean-Paul Gaultier Will Be Remembered For in Fashion at Frenchly, Jean Paul Gaultier, Master of Spectacle at Interview, Jean Paul Gaultier: Get to Know the History Behind The Designer at L’Officiel, When Jean-Paul Gaultier was creative director of Hermès at NSS.]
And for those of you who like to plan ahead, see Scent of the day ~ Friday community projects 2026, where I’ll try (but usually fail) to have the next five or six weeks mapped out in advance.