Jo Loves With Love from London ~ new fragrance :: Now Smell This


British niche line Jo Loves has launched With Love from London, a new limited edition fragrance. With Love from London follows 2024’s With Love from Positano and 2025’s With Love from Como.

Opening with the soft, sweetness of Violet, blooming into the creamy elegance of Magnolia, and grounded by the warmth of Cedarwood, Jo’s love letter to London.

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With Love From London is an ode to transformation, possibility, and the city that inspires both. This limited-edition fragrance captures the spirit of renewal that defines London — its grace, resilience, and quiet allure. Designed for those who see beauty in becoming, it celebrates hope, courage, and imagination. A scent for every woman who dares to ask: What if I could?

Additional notes include rose, elemi, iris, moss and musk.

Jo Loves With Love from London is available in 100 ml.

(via joloves)

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